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From Legend to Icon: The History and Rise of the Ford Bronco


The Ford Bronco is a name that evokes a sense of adventure, ruggedness, and American ingenuity. In this blog, we will dive into the history of this legendary vehicle. From its inception to models available now at our ‘Ford dealership near Greenville SC’, the Bronco has remained a go anywhere, do anything off-road vehicle for many.

First introduced in 1965, the Bronco was Ford’s answer to the growing demand for off-road vehicles. Its compact size, powerful engine options, and all-terrain capabilities quickly earned it a reputation as one of the best off-roaders of its time. Over five generations, it evolved into a beloved SUV known for its versatility, durability, and iconic design. Whether you needed a vehicle for weekend adventures or daily drives, a ‘Ford Bronco near me’ fit the bill perfectly.

However, in 1996, Ford made the controversial decision to discontinue the Bronco, leading to a 25-year hiatus that left fans eagerly waiting for its return. Throughout those years, the Bronco remained a symbol of freedom and exploration, with vintage models gaining cult status among car enthusiasts. When Ford finally reintroduced the Bronco in the year 2021, it did not just meet expectations—it exceeded them. The new model brought modern technology and design while staying true to its off-road heritage, reigniting its place in the hearts of drivers everywhere.

Today, the 2024 Ford Bronco is a highly sought-after SUV, combining modern innovation with the nostalgic spirit of the original. It offers advanced off-road capabilities, including multiple terrain management systems, a removable roof and doors, and an impressive EcoBoost® engine. Available at our reputable ‘Ford dealership near Greenville SC,’ the Ford Bronco is designed for those who crave adventure without sacrificing comfort or style. Whether you are specifically looking for a ‘Ford Bronco near me’ for off-roading or a simply a stylish and dependable SUV, this model is sure to impress.

The 2024 Ford Bronco model is available at our dealership in a wide range of trims, including the Big Bend®, Black Diamond®, Outer Banks®, Badlands®, Wildtrak®, Heritage Limited Edition, and the impressive Raptor®. Each trim offers unique features and customization options to suit your adventurous spirit. With 11.6 inches of ground clearance and the HOSS suspension system, the Bronco is designed for ultimate off-roading. It also includes up to seven different terrain modes and the Trail Control™ feature, which acts like cruise control for off-road environments.

The new Ford Bronco's interior is not only built for durability but also offers exceptional comfort for any journey. The removable doors and tops enhance the open-air driving experience, while the advanced technology inside keeps you connected and in control. Whether you are planning a rugged trail adventure or a weekend getaway, the Bronco offers a wide range of accessories to accommodate your needs. The combination of its rugged features and sophisticated interior makes it a top choice for both off-road enthusiasts and daily drivers alike.

As the Bronco continues to rise in popularity, it is clear that Ford has successfully turned a legendary off-roader into an automotive icon once again. From its early days as a trailblazing 4x4 to its modern resurgence, the ‘Ford Bronco near me’ remains a symbol of freedom, exploration, and reliability—qualities that D&D Ford is proud to showcase for the adventurous drivers of today. If you are looking to experience this iconic vehicle firsthand, a visit to our ‘Ford dealership near Greenville SC’ is your next step.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.